Android vs Apple

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In Ads, iPhones are Always Set to 9:41

Look at any billboard, commercial, or print ad that includes an iPhone screen with the time on it (or iPad or Mac), and you’ll notice that it’s always 9:41. According to Scott Forstall, former iOS chief, the reason connects to the moment when the products are unveiled at the famed Apple keynotes: “We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation,” Forstall said. “When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.”

Did you observe that?
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